Marketing operations
Most marketing does not fail because the ideas were bad. It fails because it stopped. We build the system, then run it on a schedule — content, email, paid media, and reporting you can actually read.
What we do
Engagements are assembled from these. Most clients start with two or three rather than all six.
A publishing calendar that actually ships. We plan the topics, write the pieces, and put them out on a fixed schedule so the pipeline never goes quiet for a month because things got busy.
Welcome flows, post-purchase sequences, win-backs, and the monthly send. Built once as templates, then run and measured every cycle rather than rewritten from scratch each time.
Campaign structure, creative rotation, budget pacing, and weekly optimization across search and social. We manage the spend and report on what it returned.
The reusable pieces: identity, templates, ad creative, landing pages. The goal is a kit your team can execute against without needing us for every asset.
One page, monthly, in plain language. What ran, what it cost, what it produced, and what changes next month. No 40-tab dashboard nobody opens.
The plumbing underneath: tracking, attribution, CRM hygiene, and the handoffs between tools. Unglamorous, and the reason the rest of it reports honestly.
How we work
Two weeks. We inventory what exists — channels, assets, tracking, and what has actually been shipped in the last six months. You get a written findings document whether or not you continue.
Calendars, templates, campaign structures, tracking, and the reporting view. This is the part most engagements skip, and the reason so much marketing work has to be rebuilt every quarter.
The recurring work happens on a schedule with named owners and dates. Publishing, sending, optimizing, and reviewing. Consistency is the deliverable.
Monthly review against the numbers agreed at the start. Things that work get more budget, things that do not get cut. Documented each time so the reasoning survives staff changes.
Engagements
Every engagement starts with the audit. Pricing depends on channel count and volume, and it is quoted in writing before work begins — there is no standard rate card because there is no standard scope.
Two weeks, fixed fee. Channel inventory, tracking review, and a written findings document with a prioritized list of what to fix first. Yours to keep either way.
One-time project fee. Calendars, templates, campaign structure, tracking, and the reporting view — the system your team runs against, documented and handed over.
Monthly retainer, 30-day notice either way. We execute the recurring work and report on it. Ad spend is billed to your own accounts, never marked up.
Questions
The audit is a fixed two-week scope. Ongoing work runs month to month after that, with a 30-day notice period on either side. We do not require annual contracts.
Often. In those cases we usually build the system and hand over operation, staying on for review cycles rather than day-to-day execution.
You do. Accounts are created in your name where possible, and all assets, templates, and documentation transfer to you. Nothing is held hostage at the end of an engagement.
Access to existing analytics and ad accounts, whatever brand assets exist, and one person on your side who can approve work. The audit needs read access only.
Invoices are issued at the start of each cycle and paid by card. Ad spend is billed directly to your own accounts, never marked up through us.
Two weeks, fixed fee, and you keep the findings document whether or not we work together after it.