Marketing that runs like a system.
Most marketing does not fail because the ideas were bad. It fails because it stopped. We build the system, then run it on a schedule.
Start here
The problem
Why marketing stallsIt didn’t fail. It stopped.
Most businesses have already had the good idea. They have a blog with four posts from eighteen months ago, an email list nobody has written to since the launch, and an ad account somebody paused in a busy week and never turned back on.
The gap is operational. Marketing that compounds needs a calendar, an owner, and a review — the same three things that make every other part of a business run. That is the entire premise here.
Film
Fig. 02 — 0:20Index of services
Six / CadenceContent cadence
A publishing calendar that actually ships. We plan the topics, write the pieces, and put them out on a fixed schedule — so the pipeline never goes quiet for a month because things got busy.
Lifecycle email
Welcome flows, post-purchase sequences, win-backs, and the monthly send. Built once as templates, then run and measured every cycle rather than rewritten from scratch each time.
Paid media management
Campaign structure, creative rotation, budget pacing, and weekly optimization across search and social. We manage the spend and report on what it returned.
Brand and creative
The reusable pieces: identity, templates, ad creative, landing pages. The goal is a kit your team can execute against without needing us for every asset.
Monthly reporting
One page, monthly, in plain language. What ran, what it cost, what it produced, and what changes next month. Not a forty-tab dashboard nobody opens.
Marketing operations
The plumbing underneath: tracking, attribution, CRM hygiene, and the handoffs between tools. Unglamorous, and the reason everything above reports honestly.
Plates
Figs. 03–05 / Blank templates, not client dataThe publishing calendar
Two pieces a week and one long-form, on fixed days. The calendar is the deliverable.
The lifecycle sequence
Four emails, one trigger, fixed intervals. The sequence is the asset; the copy inside it gets swapped.
The monthly one-pager
One page. Four numbers on the left, the decision they drive on the right.
Method
Four stages / DurationAudit
We inventory what exists — channels, assets, tracking, and what has actually shipped in the last six months. You get a written findings document whether or not you continue.
Build the system
Calendars, templates, campaign structures, tracking, and the reporting view. This is the part that usually gets skipped, and the reason marketing work gets rebuilt every time somebody new takes it over.
Run the routine
The recurring work happens on a schedule, with named owners and dates. Publishing, sending, optimizing, reviewing — the same days every month.
Review and adjust
Monthly review against the numbers agreed at the start. What works gets more budget, what does not gets cut — documented each time, so the reasoning survives staff changes.
How we work
Three commitmentsYou own everything
Accounts are created in your name wherever possible. Every asset and document we produce for you transfers to you on final payment, with a permanent license to keep using the templates and tooling behind them. Nothing is held hostage at the end of an engagement.
No annual lock-in
Retainers run month to month with 30 days written notice on either side. If the work is not worth renewing, it should not take a contract to keep you.
Ad spend is never marked up
Media budget is billed directly to your own accounts at cost. We are paid for management, which keeps the recommendation honest.
What the audit produces
Two weeks / Read access onlyChannel inventory
Every account, who owns it, what it costs, and what has actually shipped from it in the last six months.
Tracking review
What is measured, what is broken, and what is being reported that nothing actually records.
The prioritized list
What to fix first, second and third — each with the reason it matters and the effort it takes.
A 90-day plan
The calendar, the owners and the dates for the first quarter. Written so your team can execute it with or without us.
Cancel before we start and it is refunded in full. The findings document is yours either way.
Engagements
Quoted before work beginsAudit
Two weeks, quoted flat before we start, invoiced once. Read access is all we need. Ends in a written document you keep.
Build
Quoted per project against a fixed written scope, invoiced by milestone. A milestone is done when it is handed over and documented, not when it is demoed.
Run
Billed monthly in advance, 30 days written notice either way. Ad spend runs on your own accounts at cost, never through us.
Pricing depends on channel count and volume. There is no rate card because there is no standard scope.
Questions
Seven / Answered plainly01How long is a typical engagement?
The audit is a fixed two-week scope. Ongoing work runs month to month after that, with 30 days written notice either way. We do not require annual contracts.
02Do you work alongside in-house marketing teams?
Yes. Where there is an in-house team, the usual split is that we build the system and document it, then hand over day-to-day operation and stay on for the monthly review. We agree that split before starting so nobody is doing the same job twice.
03What do you need from us to start?
Access to existing analytics and ad accounts, whatever brand assets exist, and one person on your side who can approve work. The audit itself needs read access only.
04What results should we expect?
We will not promise a ranking, a traffic number, or a return figure before seeing your data — anyone who does is guessing. The audit ends with the specific numbers we think are movable and what it would take to move them. You decide from there.
05What does it cost?
There is no rate card, because there is no standard scope — an audit of one channel and an audit of six are not the same job. Everything is quoted in writing before work begins, and the audit is a fixed fee agreed up front, so the first number you see is the only one.
06Why not just hire someone in-house?
Often you should. A full-time marketer costs more than most of our retainers and takes about three months to hire. The difference is that we arrive with the calendar, templates and reporting already built, and everything we build is documented and yours — so hiring in-house later is a handover, not a restart.
07How is billing handled?
Invoices are issued at the start of each cycle and paid by card. Charges appear on your statement as ROUTINE MKTG. Advertising spend is billed to your own accounts, never through us.
Next
Start with the auditStart with the audit.
Two weeks, fixed fee, and the findings document is yours whether or not we work together afterwards.
Start here
Start with an audit